Expedia One Key NEW

Aalto mobile app UI with two home listings and a title at the top saying 12 new matches

One Key For 168M+ Users

EG (Expedia Group) is consolidating loyalty programs to create a unified ecosystem that benefits both travelers and businesses.

My Contribution

Leading One Key™ Rewards Feature Design For Expedia’s Three Core Brands

My Role

UX/UI Designer

One Tier System One Currency

Onboarding Strategy

Users will be onboarded with the new rewards program through a combination of email pitch and app notification.

Auto-apply Rewards

Travelers will be able to take advantage of the benefits by auto-applying rewards.

Breeze Checkout

- Users will receive a gentle reminder of their earnings during checkout.  

- A consistent price display will be maintained throughout the shopping journey.  

- Redeeming rewards will be made more intuitive.

Challenge:
3 Brands, 4 Design system

One Checkout (The new platform)

The North star

Legacy Expedia

Hotels.com

Vrbo

Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

Mobile screen showing a kitchen with a virtual tour badge

Aalto mobile app UI of home front door, confetti and the word Congratulations at the top and the home name below with the label of sold

Checkout design strategy

Heads-up Notification

A clear message of rewards earning.

Rewards Redemption made easy

My Takeaways

Managing four distinct design systems across three product teams can be challenging, especially with two separate rewards experiences in place. However, the key to success lies in establishing a unified north star design that serves as the definitive source of truth and then seamlessly rolling it out across our existing brands.

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The case study provides an overview of my design process. However, I intentionally concealed the design exploration and statistical methods used. Please contact me to learn more.